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Healthware International : ウィキペディア英語版 | Healthware International
Healthware International (HWI) is a global consulting agency specialized in healthcare communications, whose mission is to "''use technology and innovation to improve health outcomes and deliver transformational business results''"〔(HWI's Mission from the Company's website. Access July 25, 2015 )〕 ==History==
The company was founded on 1996 as ''Healthware Consulting'' in Naples, (Italy), by the entrepreneur Roberto Ascione.〔http://www.mmm-online.com/the-top-75-publicis-healthware-international/article/206646/〕 After some years of life, Healthware moved to Salerno, in order to leverage the near proximity of the Informatics and Communication Sciences schools of the University of Salerno as a source of qualified personnel. Healthware successively became a part of Saatchi & Saatchi Healthcare (Saatchi & Saatchi network of agencies). As a member of the network, Healthware focused its business on R&D of digital programs and tools. On 2010, Healthware rebranded as ''Publicis Healthware International'' (PHI) after merging with Publicis eHealth Solutions, another Publicis company, made independent from S&SH and a full member of Publicis Healthcare Communications Group; furthermore, it acquired the German company Digital District, based in Düsseldorf.〔(News of the acquisition of Digital District )〕〔(News of the acquisition of Digital District )〕 On the same year, the iMed Studios agency of New York merged under the PHI brand.〔(News about the merging of iMed Studios )〕〔(News of the merging of iMed Studios )〕 From the merging two main operational hubs generated, the USA-based one, based in Madison Avenue, New York; and the EMEA one, based in Salerno. Subsidiaries were based in Rome, Milan, Düsseldorf, Paris, Yardley (PA) and Ames, (IA). More subsidiaries were planned to be open in Shangai, in the United Kingdom and in Brasil.〔 Between 2010-2012, PHI merged in a number of other units, and in 2012 changed its name in Razorfish Healthware. In 2015, it successfully spun out from Publicis Groupe, maintaining its global headquarters in Salerno and regional offices in London, Singapore, Rome, Milan.〔(History of Healthware International from the Company's website. Access July 25, 2015 )〕
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